Writing about artist is something I do for fun and to help artist get their music reviewed. I recently got involved with phone apps and being a long time vinyl record collector and CDs I feel a new trend is taking place in the music industry. With artist selling fewer and fewer hard copies of their music and more and more revenue is being generated by t-shirts and other merchandise sales and less and less by actual music sales. The ideal that a phone app could be the new music medium, focused more on the distributing the phone app for free with the music included and pushing for the sale of more merchandise to the artist fans, seems like a likely scenario to change the landscape of the music industry.
Music has lost its power of influence over the buying public. People use to hang on a new artist release and buy the album as soon as they could get a copy. Now even top artist like Lady Gaga who has sold millions copies but with the price reduced to $0.99 for downloads and most sales coming via downloads there is a paradigm shift taking place in the music industry that many have not grasped. Music has lost is value with the buying public.
Working with Stage Band Network and ShowBiz Apps has been an enlightening experience from not only a artist point of view, also from a music consumer point of view.
Why would people pay for music when they can get the app for free with all the music included and with the right app the artist can update the music or pics, videos, show dates at any time.
You can add merchandise when it becomes available. Unlike a vinyl lp or cd that cannot be changed the mobile phone app becomes and ever changing release.
The opt in format of mobile apps leaves the fan in charge, however it provides the artist with a great tool for marketing to the fans who want to receive marketing through this direct pipeline of exchange. More importantly fans want this kind of interaction with artist.
There are many options to choose from when it comes to mobile marketing and I would recommend that every artist who’s target audience is under thirty five look into getting a mobile app for your act. If you are a working band it is one of the most effective ways to market to your target audience.
There are a few things to consider. Price, you can get a mobile app for the price of a show. If you are a 5 piece band playing for $75 dollars a show each one show will pay for a mobile app. The ability to edit the app is also a major factor in buying an app. Many of the companies offering apps only allow content changes through the company, some even limit the changes, some even charge for the updates. There is no need for any of that. Many offer text blasting and that is very important to get unlimited text blasting. Or at least a very low rate for text blasting.
With the major shift in the music industry taking place over the last 10 years or so artist must now decide for themselves the best way to promote their career and with mobile marketing you are making the right decision.
Feedback would be greatly appreciated on this topic.